Agencies & media teams
You show creatives in their real setting and compare variants live in the pitch. Your client sees what they are signing off and decides sooner.
For agencies and OOH media owners
Simulate OOH campaigns live on real ad surfaces in the browser.
Drag a poster or video creative into the browser and see straight away how it looks on an LED wall, a city-light or a screen in a station concourse. The file stays in your browser. You and your client see how the campaign will look on the street before anything is booked.
The demo from demo.kreativsimulator.com only loads when you click. Then drag your own creative in. It stays in your browser. Open in new tab
Example content from the platform
In use at media owners and airports
Creative Simulator
Check OOH creatives live without uploading client files
The Creative Simulator places your creative in the correct perspective onto real footage of a billboard, a city-light poster or a display. It happens in real time in your browser. The creative file never reaches our servers.
- The creative follows the perspective frame by frame, even with a moving camera
- The preview is ready in seconds, with no waiting days for mockups
- Adjust colour, frame, glow, blur and reflection live, for all surfaces or each one separately
- Your creative files stay in your browser during the live simulation
- Runs in any common browser, with no install, plugin or login, and on a phone you edit right on the image
- Compare several creatives and surfaces side by side in the same setting
- Export the result as a video or image, or as a PowerPoint or slideshow if you like
- Usable under your own brand and embeddable in your website via iframe
- Ready to use in the pitch, the sales meeting and at client sign-off
Products
From a photo of the surface to the campaign preview
With VC Capture you record the ad surface on your phone (still in development). The VC Platform manages it and produces the videos. In the VC Creative Simulator your clients see the creative live on the surface.
- In development
VC Capture
You photograph the ad surface with your phone. The AI detects the surface, blurs people and creates the product in your catalogue.
Learn more -
VC Platform
This is where your ad surfaces live. The platform creates creatives with AI, produces campaign videos in series and connects via API, under your own brand if you like.
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VC Creative Simulator
Your clients see the creative on the real surface in seconds. In the browser and without an upload, in the pitch or the sales meeting.
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Use cases
Built for agencies and OOH providers
If you work in outdoor advertising, you have to show other people how a creative will look on the surface. That is what we built the Creative Simulator for.
OOH & DOOH media owners
Show your advertisers the locations and screens before they book. Under your own brand if you like, as a portal for your clients.
Brands, retail & regional campaigns
Check regional variants and branch creatives at the real location before you go to print and book.
Solutions
More on your use case
Here we go into detail, each topic on its own page. From the software itself to using it in a client meeting.
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Creative Simulator software
What a creative simulator needs to do, and how to get one without building it yourself.
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White-Label Creative Simulator
The simulator runs under your brand and on your domain. Your clients see your tool.
Learn more -
Test OOH creatives
Check legibility, contrast and impact before anything is printed, without a mockup file.
Learn more -
DOOH preview
See how your spot plays on an LED wall or a digital screen, in the surface's own format.
Learn more -
For agencies
Show variants live in the pitch and in approval, instead of sending files back and forth.
Learn more
Why VirtualCampaign
See how it works before you book
Agency pitch, media owner's sales meeting or client sign-off: everyone looks at the same surface, not at a composite.
Runs in the browser
You pick a creative and an ad surface and see the result straight away. For the live simulation, the file never has to go to our servers.
Changes show at once
The creative appears on the surface in real time. Adjust the colour or brightness and you see it in the same moment.
Real surfaces, no composites
The LED walls, city-lights and screens come from real footage. Your client sees the surface as it stands on site, with its surroundings and viewing angle.
One creative, many locations
Walk through how a creative works at different locations during the meeting. Or show a separate variant for each region and each branch.
As many variants as you need
Try as many combinations of creative and surface as you like. You don't need any hardware of your own for it.
GDPR-compliant
For the live simulation, your file stays in the browser and is not transferred to our servers. So we don't store your creatives there. The platform itself runs on servers in Germany.
How it works
From creative to preview in four steps
This is what it looks like in the Creative Simulator. The screenshots come from the demo, which you can try yourself.
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Select your creative
Drag an image or video into the browser. For the live simulation it stays there. If you want to produce a series of videos from it, add it to the media library.
02 / 04
Pick an ad surface
Choose an LED wall, a city-light poster or a screen, each filmed in its real location.
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Place it in real time
The creative sits on the surface in the correct perspective, frame by frame, even when the camera moves. You adjust colour, frame, glow and reflection live.
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Show & share
Show the result right there in the meeting. Or export it as a video or image. If you like, collect several surfaces and share them as a PowerPoint, PDF, video, link or slideshow.
White-label & tenants
Under your brand, for your clients
If you like, the platform runs entirely in your design, with your colours and your logo, kept separate for each tenant. Agencies and media owners use it to offer their clients a tool of their own.
- Colours, logo and theme set per tenant
- Strict data isolation between tenants
- Embeddable in your website via iframe or on your own subdomain
- An optional catalogue with search and filters, even for hundreds of surfaces
AI features of VC Platform
From market analysis to finished creative
The AI analyses brand, market and audience and suggests campaign ideas. It then creates the creative in the format of your ad surface and rates it before you show it.
- Market and audience analysis for your region, with sources
- Creatives by company, region, audience and occasion, in the right format
- Creative check for advertising impact, message and audience, with concrete pointers
- The AI takes your brand colours and style from your website
VC Platform
The VC Platform behind the Creative Simulator
Your clients see the Creative Simulator. Behind it, the VC Platform manages your ad surfaces, produces videos in series and provides 360° views, an API and white-label.
Creative Simulator
Shows in real time how your creative sits on the real ad surface. In the correct perspective, right in the browser.
Video generator
Produces campaign videos in series. You assign the creatives and get a separate version for each client, location or occasion.
360° experiences
360° views for the showroom, the trade-fair stand or a virtual walkthrough. They are made from the same creatives and surfaces.
Automatic production
Variants for tenants, locations and campaigns are produced in the background, in large numbers too. You don't need any hardware of your own for it.
API & integration
Connect your own systems through the public REST API. You can query products, start productions and fetch the finished results.
AI analysis & creative generation
The AI analyses market, audience and competition, creates suitable creatives and rates how well they work.
Local for the live simulation, your creative stays in the browser
0 mockups filmed ad surfaces in their real surroundings
Live perspective-correct preview, right in the client meeting
Who we are
Since 2005 we have made outdoor advertising visible before it goes up.
We want every outdoor campaign to be seen and checked in its real surroundings before any media budget is spent. Media owners sell more easily, agencies decide with more confidence. And a creative that won't work on the street shows up beforehand.
VirtualCampaign began in 2005 with something Jens Harald Herzberg noticed. Posters are designed on a screen, but they are only judged on the street. He wanted to close that gap. His idea was to show campaigns virtually in their real surroundings and give media owners and agencies a tool to sell with.
The first prototype ran in Flash. It became an HTML5 application and later today's 3D platform with real-time preview, streaming, an AI creative generator and an open API. New features usually get built because a customer needs them.
They work with a small team of developers and specialists. If you have a question or a request, you talk directly to the people who build the software.
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Tim Elschner
CTO
Computer scientist specialising in systems integration. He is responsible for the architecture, the platform and the Creative Simulator.
VirtualCampaign · since 2005
FAQ
Frequently asked questions
Short answers to what customers ask us before they start.
Where is our data hosted?
Entirely in Germany, with Hetzner, and in line with the GDPR. The Creative Simulator processes your creative files in the browser. For the live simulation we neither upload them to our servers nor store them. More on the Security & data protection page.
Is the platform multi-tenant and white-label capable?
Yes. Each tenant's data is kept strictly separate, and each tenant gets its own branding with colours, logo and theme. You can embed the platform via iframe or run it on a subdomain of your own.
Can we connect the platform to our systems?
Yes, through our public REST API. With it you query products, start productions from your own system and fetch the finished results.
How many variants and productions are possible?
As many as you need. The variants are produced in parallel in the background, and you don't need any hardware of your own.
Which languages does the platform support?
The interface is multilingual. This website is available in seven languages; you'll find the switcher at the top right.
Can we embed the Creative Simulator into our own website?
Yes. One iframe tag is enough, and no API key is needed. You set language, product and design with URL parameters. With postMessage you can also drive the simulator entirely from your own page, with your own product picker and your own creatives. The guide with a live demo is at Embed the Creative Simulator via iframe, and for AI coding agents also as Markdown at /embed.md.
Do we or our clients have to install any software?
No. The Creative Simulator, the platform and the video export run in the browser. Your clients open a link, and that's all.
Does the platform support us in creating creatives?
Yes. The AI in the VC Platform analyses market and audience, creates creatives in the format of your ad surfaces and rates them for advertising impact. You upload your own creatives as usual. Having the AI rate those as well is still in development.
How do we get started, and what does it cost?
Best with a short demo. We look at your use cases and then send you a quote that fits your volume and the white-label scope you want. Write to us, there is no obligation.
What does it cost to set up our advertising surfaces in the Creative Simulator?
As a new customer, you pay nothing for photo products, meaning your ad surfaces as photos. We set them up in the Creative Simulator free of charge and agree the scope with you beforehand. Video and 360° products and larger inventories are priced in the quote. Send an enquiry.
Contact
We're happy to show you the Creative Simulator on your own case.
Book a demo, with no obligation. Tell us how you pitch or sell today, and we'll show you how the Creative Simulator and the platform fit in.
We usually reply within one business day.
Thanks for your message
It has reached us. We usually reply within one business day.
We're happy to show you the Creative Simulator on your own case.