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Test OOH creatives – no image editing, no mockup file

Whether a creative works is decided on the street, not in the layout. Put it straight onto a real ad surface and see in seconds what is left of it from twenty metres away.

Request a demo Test your creative live now

Where the mockup file runs out of road

The classic mockup file is a photo with a cut-out surface. The creative is dropped in, done. For a first impression that is enough – for an approval it rarely is.

Three things are missing. The perspective is only right for that one photo; as soon as the surface sits at a steeper angle, the composite looks wrong. Motion does not exist at all, even though digital surfaces run in a loop. And every new variant, every additional format, means a new file and another round in image editing.

A live simulation turns that around: one creative, any number of surfaces, changes in seconds – and at the end an export you can send straight into the approval process.

Creative Simulator: colour correction of the creative adjusted live on the large-format billboard — brightness, saturation, contrast
Example content from the platform

What you can really check with it

  • Legibility at a distance

    Type sizes that look generous in the layout disappear on the surface. In a real environment you see at what point the message still carries.

  • Contrast and colour

    Brightness, saturation and contrast can be adjusted live – so you find the setting that still works on the surface.

  • Crop and bleed

    How much of the creative the surface actually shows is something you see before printing, not afterwards.

  • Impact in context

    A station concourse is not a white background. The creative sits between light, people and neighbouring surfaces – exactly where it will stand later.

How a test runs

  1. 1

    Drop the creative

    Pull the file into the simulator by Drag & Drop – for the preview it stays in the browser.

  2. 2

    Choose a surface

    Pick a billboard, City-Light poster or digital screen from the inventory.

  3. 3

    Fine-tune

    Set the crop and adjust brightness, saturation and contrast until it carries on the surface.

  4. 4

    Export

    Save it as JPG or MP4 and send it into the approval process.

Mockup file and live simulation compared

CriterionMockup fileCreative Simulator
Perspectivebuilt for one photofitted into the surface
Motionnot possiblevideo with MP4 export
New variantnew file, another roundseconds in the browser
Several formatsone file per formatswitch surface, done
Software neededimage editingjust a browser
Ready for approvallimitedexport for presentation and e-mail

Frequently asked questions about creative testing

Do I need image-editing software?
No. The test runs in the browser; an image editor is not needed.
Which files can I test?
Common image formats for still creatives and video files for digital surfaces. The export is a JPG or an MP4 in HD.
Is my creative uploaded?
Not for the simulation – placement happens client-side in the browser. Only when you deliberately export, or store the creative in the media library, does a file travel to the server, and that server is in Germany.
Can I compare several variants?
Yes, as many as you like. Swap the creative or change the values – the preview updates immediately, without a new file being created.
Are these real locations?
Yes. Everything is based on footage of real ad surfaces in their actual surroundings, not cut-out studio panels.
Does the platform help with the creative itself?
Yes. A built-in AI generator creates ad creatives from a short description, in the right format for the medium in question. Your own creatives can still simply be uploaded.

Read on

Put your creative on the surface now

The live simulator runs in the browser without a sign-up. After that we will gladly show you how it looks with your own surfaces.

Request a demo Test your creative live now