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The DOOH preview shows your spot on the real digital surface

Digital surfaces show motion, stand in changing light and have formats of their own. A still image tells you little about that. In the DOOH preview your spot plays on real footage, and at the end you have an MP4 you can send on.

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What makes digital surfaces different

On a printed large-format poster, one image decides. On a digital surface, the sequence decides. What counts is how long the spot runs, when the message lands and what is left on screen at the end. A preview that does not show this only checks half the campaign.

Then there is the format. A digital screen in a station concourse has a different aspect ratio from an LED wall on a façade. A creative built for landscape often loses exactly the part that matters when it goes portrait.

Finally, light plays its part. An LED surface emits its own light, dark areas behave differently than on paper, and fine contrasts get lost. You only see that in real surroundings too.

Creative Simulator: ad surface selected from real footage, creative on a digital screen in a station concourse
Example content from the platform

What the DOOH preview covers

  • Moving image instead of a still

    Your spot plays on the surface inside the footage, at the pace and length it will have later. You set where the spot starts and ends. It plays in real time or in sync with the scene, as a still or on a loop. You can also put a running live stream on the surface via a link.

  • Format and crop

    The surface sets the shape and size. You see immediately what is left of the creative in each format.

  • Impact in context

    Passers-by, ambient light and neighbouring surfaces are all in the picture. No surface stands on its own.

  • MP4 to pass on

    You get a video in HD. It goes as it is into the presentation, the proposal or the approval e-mail.

From file to preview

  1. 1

    Pick the spot

    Choose a video creative in the browser or insert it via a link. For a static booking a still creative works too.

  2. 2

    Pick a digital surface

    LED wall, digital screen or City-Light from your inventory.

  3. 3

    Check format and image

    Set the crop and adapt brightness and contrast to the illuminated surface.

  4. 4

    Export as MP4

    Save the video in HD and pass it on.

Frequently asked questions about the DOOH preview

How does DOOH differ from classic out-of-home?
Digital surfaces show moving image and rotate with other creatives. So you are checking a sequence rather than a single image, meaning length, pace and the moment the message lands.
Which formats are supported?
The shape and size of the display area are part of each product. Landscape, portrait and special formats are all possible. The creative is fitted into the surface and does not have to squeeze into a fixed aspect ratio.
How long can the spot be?
That is set by your booking. A few seconds per rotation is usual. Which is exactly why it is worth checking whether the message gets across in that time at all.
Do we get a file to pass on?
Yes, an MP4 in HD. For still creatives you can get a JPG instead.
Can our own digital surfaces be added?
Yes. Video and 360° products need footage shot on location, which we quote for separately. Existing photo surfaces are migrated free of charge for new customers.

Read on

See your digital surfaces in motion

We are glad to show you the preview on one of your digital surfaces, with your spot and in your format.

Request a demo Try the live simulator