Field notes from out-of-home advertising
What we have learned working with media owners and agencies, written down for people in the trade.
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Embedding the Creative Simulator in your media owner portal
Allow the domain, add one iframe tag, set height and design, then optional control and login: how media owners add the Creative Simulator in an afternoon.
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Photo products: Turning your existing sites into a simulator
Which site photos work in a Creative Simulator, why the four corners decide, and how media owners bring their sites over without a new photo shoot.
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Before Print: The Checklist for Billboard Artwork
Six checks before an 18-sheet billboard design goes to the printer: file, sheet joins, word count, distance, surroundings and deadlines. Each one takes 30 seconds.
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White-label preview in your media owner portal: what clients expect
Two thirds of B2B buyers prefer to buy without a sales rep. Five things clients expect from the creative preview in your own portal, each with a 30-second check.
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Approval loops: five rounds to a yes, and how to need fewer
On average it takes five rounds to get a creative idea signed off. Where those rounds come from with OOH creatives and how agencies turn them into one real decision.
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How long should a DOOH spot be? Loop, slot and the six-second rule
Six, eight or ten seconds: how loop and slot dictate DOOH spot length, why the message belongs in the first half, and how to check it in 30 seconds.
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Daylight contrast: why LED walls look nothing like your monitor
Why a creative convinces on screen and looks flat on an outdoor LED wall: brightness, saturation and black level, each with a 30-second test.
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Build or buy a creative simulator?
What a creative simulator has to do in sales, where in-house builds tend to get stuck, and how white-label changes the make-or-buy maths.
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Five mistakes that make OOH creatives unreadable
Type size, contrast, crop, loop length and surroundings: why a creative convinces on screen and fails on the street. Each point comes with a 30-second test.
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