Readability check: what is left from 30 metres?

Can you still make out sender and offer? If not, the type is too small or the contrast too weak.

• One thought per screen. A second one usually gets lost in passing.
• Shrink the creative to phone size. Whatever you can still read is large enough.
• Check the contrast. Outdoors, brightness and colour change with the weather and time of day.
• Keep logo and offer away from the edges, where cropping often takes something off.

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